‘Downsizing’ at UltraViolet?

As studio home entertainment divisions trumpet the Disney-spawned and re-jiggered Movies Anywhere, Paramount Pictures and Lionsgate remain on the sidelines.

Paramount recently announced the digital (March 6) and 4K Ultra HD and Blu-ray Disc (March 20) street dates for the comedy Downsizing, starring Oscar-winners Matt Damon and director Alexander Payne.

Notable to the packaged-media release: cloud-based access via UltraViolet — not Movies Anywhere. UV users are directed to ParamountMovies.com to enter the redemption code for UV access, in addition to iTunes for Digital Copy.

Movies Anywhere touted nearly 80 million movies in user accounts earlier this year — about half the 165 million UltraViolet titles in 2015, according to DEG: The Digital Entertainment Group. The platform had more than 30 million registered accounts in July 2017.

There’s no doubt a unified Movies Anywhere platform with one-click access to cloud-based digital movie acquisitions is a good thing. UltraViolet attempted to meld physical media with the cloud — a strategy that required burdensome input.

It would be a shame if all that effort was lost in the cloud.

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