October 21, 2021
Former President Donald Trump is seeking to launch a social media platform and subscription VOD service following the merger of his Trump Media & Technology Group with Miami-based Digital World Acquisition.
The former president was banned from social media platforms Facebook, Twitter, Instagram, SnapChat and YouTube following the unrest from his supporters at the U.S. Capitol Jan. 6.
In a statement, Trump said TMTG’s “Truth Social”platform and TMTG+ SVOD service would create a rival to the “liberal media consortium” and fight back against the big tech companies with “non-woke” entertainment programming, news and podcasts.
The company has hired TV producer Scott St. John to run TMTG+ operations. St. John is the executive producer of “Deal or No Deal’ and “America’s Got Talent,” among others.
“We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American President has been silenced,” Trump said. “This is unacceptable.”
Trump said his new platform can eventually compete with Amazon Web Services, Google Cloud, Netflix and Disney+. Truth Social is set to beta launch next month, with a full rollout set for the first quarter 2022.
In a consumer survey on the political website The Hill, 30% of respondents said they would frequent Trump’s online initiatives, while 54% said they would not, and 16% said they would consider it.