June 14, 2021
Free nonfiction streaming platform Documentary+ announced it will share comprehensive viewing data with filmmakers.
Filmmakers on Documentary+ will be able to request personalized reports about the performance and viewing data of their films on the platform including insights such as top cities, age group, platform, gender identity and related films being streamed on Documentary+.
“As the first major platform to do this, Documentary+ is spearheading a new era in which filmmakers and distribution platforms can coalesce to work together more as partners,” read a press release from the service. “At a time when the majority of streaming services still withhold viewership data or share it sparingly, Documentary+’s commitment to creative transparency is revolutionary and intended to empower filmmakers. This breakdown of information will help creatives better understand their audiences, which content formats are most impactful in driving reach and glean insight into their long term roadmaps for future productions.”
“Doc+ is shifting the power dynamics of film ‘ownership’ and we as makers of films are the ones who benefit,” Turner Ross, co-director of Documentary+’s top-performing film Western, said in a statement. “It’s a simple parting of the curtain that shouldn’t be revolutionary: They give a platform to our work, that platform garners an audience, we learn who our audience is. It’s a simple democratic notion of transparency. What a novel idea.”
“Corporate streaming platforms use the data from films to influence their content strategies — but they keep it away from the filmmakers,” two-time Oscar-nominated, Emmy-winning Bryn Mooser, Documentary+ and XTR CEO, said in a statement. “We believe filmmakers should have that same access and let them do what they want with it — hopefully even use it to influence what they think about their future art. We are the first platform to share data with filmmakers, I hope it creates a trend for the rest to follow.”
Documentary+ launched earlier this year to serve as a home for documentary films and series. A joint venture between nonfiction studio XTR and the late Tony Hsieh, the streaming service is available globally for free on all streaming platforms including Apple TV, Amazon and Roku, mobile devices and www.docplus.com.
XTR has six films featured at the 2021 Tribeca Film Festival, including Ailey, Ascension, Like a Rolling Stone, Tigre Gente, Wake Up on Mars and Miracle Fishing.