July 16, 2019
Disney’s upcoming Nov. 11 launch of branded subscription streaming video service, Disney+, has been the media company’s primary focus in 2019.
New data from a survey of 2,500 Internet users in the United States by GlobalWebIndex found 35% of respondents cite remakes and sequels of noted Disney film brands for wanting to subscribe to Disney+.
Most coveted sequels include The Lion King (50%), Frozen II (34%) and Star Wars: The Rise of Skywalker (29%).
More than 60% are willing to pay upwards of $20 monthly for the new $6.99 service, with 71% expecting Disney+ will offer family-friendly programming.
Other drivers include Pixar (46%), nostalgic content from childhood (42%), Marvel (38%) and exclusive content exclusive to the platform (38%).
Meanwhile, across the pond in the United Kingdom, consumer awareness of Disney+ is less evident.
The same study found just 35% of respondents in the region were aware of the platform. Of those who knew about it, about 51% said they would be willing to pay £10 monthly ($12.40) — about half what respondents said they currently pay for all combined over-the-top video services.
Indeed, 71% of potential Disney+ subs currently subscribe to Netflix and another 37% use Amazon Prime Video. Of Netflix U.K. subs, 25% said they would try Disney+.
“With Pixar proving most appealing among content that could entice consumers to subscribe to Disney Plus, the recent success of Toy Story 4 in the box office will give Disney a lot of confidence in their ambition to win a strong foothold in the U.K. video streaming market,” Chris Beer, senior trends analyst at GlobalWedIndex, said in a statement. “The most important focus for the new service will be paying close attention to the content demands of its diverse, family-oriented audience.”