Disney+ Ups Free SVOD Promotions in Germany and United Kingdom
March 16, 2020
With Disney set to launch its branded subscription streaming video service, Disney+, in Europe on March 24, the media giant has rolled out promotional offers with mobile carriers T-Mobile and O2 in Germany and the United Kingdom, respectively.
Unlike its 12-month free service offer to Verizon subscribers in the United States, Disney is offering six months of free service in Germany and the U.K. The service will launch with more than 500 movies, 350 TV series and a slate of 26 exclusive Disney+ Originals across its Disney, Pixar, Marvel, Star Wars and National Geographic brands.
“We’re delighted to be working with Disney to bring these incredible shows and movies to our customers, demonstrating that there are more reasons than ever to join the U.K.’s No.1 network,” Mark Evans, CEO of O2, said in a statement.
Jan Koeppen, president of The Walt Disney Company EMEA, said the O2 and T-Mobile agreements represent a “new chapter” in the way Disney delivers its “timeless stories” to consumers.
“With the Disney announcement to enter the streaming business, it was clear to us that we had to make this attractive offer accessible to our customers,” said Dirk Wössner, board member for Deutsche Telekom’s German business.
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All MagentaMobil, MagentaZuhause and MagentaTV subs receive six months of Disney+ free, which normally costs €5.99 ($6.66) per month.