Disney+ Upping Subscription Price $1 in the U.S. Next March; Projects 260 Million Subs by 2024

In the midst of an all-out Investor Day news barrage of content announcements across its entertainment broads via streaming video, Disney also disclosed it is raising the monthly Disney+ subscription price for the first time by $1 in the United States, and €2 in Europe to €8 in March 2021, according to CFO Christine McCarthy. The SVOD platform, which launched in November 2019, is currently priced at $6.99 monthly and $69.99 annually in the U.S. — $12.99 monthly when bundled with ad-supported Hulu and ESPN+. An ad-free Hulu option with ESPN+ and Disney+ will bow next year priced at $18.99.

Disney reported that Disney+ had 86.8 million subscribers through Dec. 2; 137.1 million when adding Hulu and ESPN+. Hulu With Live TV has 4 million subs, making it the largest online TV platform and fifth-largest pay-TV operator in the U.S. Disney has revised its SVOD subscriber projection to between 230 million and 260 million by 2024. When factoring in ESPN+ and Hulu, total sub growth increases to between 300 million and 350 million.

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