April 8, 2020
Disney’s high-profile branded subscription streaming video service continues to impress consumers. The platform has topped 50 million subscribers since launching five months ago.
“We’re truly humbled that Disney+ is resonating with millions around the globe, and believe this bodes well for our continued expansion throughout Western Europe and into Japan and all of Latin America later this year,” Kevin Mayer, chairman of Walt Disney Direct-to-Consumer & International, said in a statement. “Great storytelling inspires and uplifts, and we are in the fortunate position of being able to deliver a vast array of great entertainment rooted in joy and optimism on Disney+.”
The increased sub count follows the Disney+ launch in the U.K., Ireland, France, Germany, Italy, Spain, Austria, and Switzerland. The service launched in France on April 7. The service was also introduced in India together with existing streaming platform Hotstar, which Disney acquired through its purchase of 21st Century Fox. Hotstar reportedly accounts for eight million of Disney’s SVOD’s paid subs.
Disney+ is one of few positives coming out of the media giant, which continues to labor under a coronavirus pandemic that has shuttered its studio, amusement parks and cruise business, among other properties.
Netflix ended its most recent fiscal period with 167 million subscribers.