March 20, 2020
Disney has called off the March 29 launch of its branded subscription streaming video service, Disney+, in India due to myriad issues involving the global coronavirus pandemic. The planned March 24 launch of the service in Europe remains on.
With India halting all commercial airline traffic within its borders and the suspension of the Indian Premier League (IPL) cricket tournament, Disney planned promotions around the service’s launch with its Hotstar over-the-top video platform came to a halt. Hotstar reportedly generates more than 300 million monthly views with its app and website.
“We recently announced that Disney Plus would launch in India through the Hotstar service in conjunction with beginning of the Indian Premier League cricket season,” Uday Shankar, president of The Walt Disney Company APAC, and chairman of Star and Disney India, said in a statement. “Given the delay of the [cricket] season, we have made the decision to briefly pause the roll-out of Disney Plus and will announce a new revised premiere date for the service soon.”