November 19, 2019
After a week of operation, the Disney+ subscription streaming service is ranked as the fourth-most-popular platform on Roku, behind No. 1 Netflix, YouTube and Hulu.
With more than 10 million sign-ups in its first day of operation, in addition to free access (for one year) to Verizon mobile consumers, Disney+ hardly lacked exposure.
The $6.99 platform ranked ahead of Amazon Prime Video, Spectrum TV Plus, Sling TV and YouTube TV. It also surpassed The Roku Channel in ninth spot.
The news underscored Disney’s massive media push surrounding its foray into over-the-top video distribution while also signaling Netflix ($8.99) ongoing resilience as the streaming service to beat.
Yet, Netflix isn’t going anywhere, especially when it comes to buzz.
Netflix’s most-popular original series, “Stranger Things”, remained atop Parrot Analytics weekly “demand” chart, besting Disney’s heavily-hyped Star Wars spin-off original streaming series, “The Mandalorian.”