News

Disney Streaming Subscriber Growth in the Crosshairs

NEWS ANALYSIS — With Disney’s branded subscription streaming video-on-demand service, Disney+, the companywide focus since launching two years ago, all eyes Nov. 10 (after the market closes) will be on whether the platform sustained subscriber growth through the fiscal fourth quarter, which ended Sept. 30.

Disney+ ended the third quarter of this year with 116 million subscribers, an impressive tally for a service less than 2 years old. But as previously reported, one-third of those subs hail from India through Disney’s acquisition of the Hotstar streaming platform from Fox.

But in September, CEO Bob Chapek told an investor event that Disney+ could see challenges to its prolific sub growth due to ongoing issues in India, including timing of the professional cricket season coinciding with a rollover of existing Disney+ subs.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Unlike in the United States, where Disney+ subscriber memberships automatically roll over on a monthly basis, in India Disney signed millions of subs to annual contracts that are not allowed to automatically renew in accordance with federal law. As a result, streaming memberships have to be renewed on an individual basis.

“Every time you lose that [sub], you have to get that [sub] back,” Chapek said at the Goldman Sachs event, adding that with the reboot of the Indian Premier League (cricket), there would lots of incentive among subs to renew.

Chapek cautioned Disney+ subscriber growth in India could fall to low double-digits or below.

“You have to take a step back before you can take a step forward in terms of those [Indian] renewals,” he said. “It’s a claw-back if you will.”

Be sure to FOLLOW US on Twitter!

Meanwhile, Disney+ continues to operate on all cylinders. The platform had 288.7 million unique visitors across all media devices, according to Morgan Stanley, which was up almost 75% from a year ago, and almost 5% from the previous quarter. Unique page views increased by 81.4% from January to September 2021, compared with the same period last year.

“We see Disney on the short list of global streaming majors,” the research firm wrote in a note. “Despite significant continued upward earnings revisions, shares have lagged as net [sub] add expectations ran ahead of content deliveries. As the content pipeline builds into 2022 and 2023, core net [sub] adds should accelerate.”

Leave a Reply

Your email address will not be published. Required fields are marked *

15 + 3 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.