Disney+ Tops 4.3 Million Subs in United Kingdom in One Month

Subscription streaming video service Disney+ ended April as the United Kingdom’s third-largest SVOD player, with 4.3 million subscribers — just weeks after launching on March 24, according to new data from Omdia Consumer Research.

Disney’s SVOD service has a 16.8% market share, which trails Netflix and Amazon Prime Video, which claimed 58.4% and 46.9% market share, respectively.

“Disney+ arrived in the U.K. just as COVID-19 social distancing and quarantine measures commenced,” Maria Rua Aguete, senior research director of video, TV and advertising for Omdia, said in a statement. “Streaming services … have become the biggest winners during the lockdown as consumers have sought new entertainment experiences to keep themselves entertained.”

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Aguete said current catalogs offered by SVOD services have become increasingly alluring to viewers, given than the pandemic has halted production of new video content.

Streaming services such as Disney+ are also reaping the benefits as subscriptions fall for competitive pay TV and over-the-top (OTT) sports-focused platforms, such as DAZN,

These same dynamics are also propelling the success of Disney+ in other regions. Disney is now the fourth-ranked SVOD provider in the United States. Disney in April claimed 25% of U.S. SVOD subscribers, compared with 29% for Hulu, 47% for Prime Video and 60% for Netflix. One out of four U.S. households now has access to Disney+, Omdia’s survey revealed.

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