June 11, 2020
Subscription streaming video service Disney+ ended April as the United Kingdom’s third-largest SVOD player, with 4.3 million subscribers — just weeks after launching on March 24, according to new data from Omdia Consumer Research.
Disney’s SVOD service has a 16.8% market share, which trails Netflix and Amazon Prime Video, which claimed 58.4% and 46.9% market share, respectively.
“Disney+ arrived in the U.K. just as COVID-19 social distancing and quarantine measures commenced,” Maria Rua Aguete, senior research director of video, TV and advertising for Omdia, said in a statement. “Streaming services … have become the biggest winners during the lockdown as consumers have sought new entertainment experiences to keep themselves entertained.”
Aguete said current catalogs offered by SVOD services have become increasingly alluring to viewers, given than the pandemic has halted production of new video content.
Streaming services such as Disney+ are also reaping the benefits as subscriptions fall for competitive pay TV and over-the-top (OTT) sports-focused platforms, such as DAZN,
These same dynamics are also propelling the success of Disney+ in other regions. Disney is now the fourth-ranked SVOD provider in the United States. Disney in April claimed 25% of U.S. SVOD subscribers, compared with 29% for Hulu, 47% for Prime Video and 60% for Netflix. One out of four U.S. households now has access to Disney+, Omdia’s survey revealed.