July 30, 2021
Disney is partnering with Postable to promote the transactional digital, 4K Ultra HD Blu-ray Disc, Blu-ray and DVD release of Pixar Animation’s Luca on Aug. 3.
To help market the retail release, Disney and Pixar are celebrating
To send a Luca postcard, consumers can visit https://www.postable.com/luca, type a personal message, add their name and address, and Postable will mail the postcard free of charge.
Disney has also released a new Luca in-home trailer, which includes two alternate openings, deleted scenes and related bonus features.
Set in a seaside town on the Italian Riviera, Luca is a coming-of-age story about a young boy experiencing an unforgettable summer. Luca shares his amazing adventures with his friend Alberto. But their fun is threatened by a deeply held secret: They’re sea monsters from a world below the water’s surface.
Disney first released the erstwhile theatrical release June 18 exclusively to Disney+ subscribers for free.