Disney Partners With Postable to Promote ‘Luca’ Home Entertainment Release

Disney is partnering with Postable to promote the transactional digital, 4K Ultra HD Blu-ray Disc, Blu-ray and DVD release of Pixar Animation’s Luca on Aug. 3.

To help market the retail release, Disney and Pixar are celebrating International Friendship Day by partnering with the online postcard snail mail sender to help friends say “ciao.” Movie fans can send physical postcards featuring movie characters Luca, Alberto and Giulia, with four greeting options each showing appreciation for companionship, adventure and acceptance while supplies last.

To send a Luca postcard, consumers can visit https://www.postable.com/luca, type a personal message, add their name and address, and Postable will mail the postcard free of charge.

Disney has also released a new Luca in-home trailer, which includes two alternate openings, deleted scenes and related bonus features.

Set in a seaside town on the Italian Riviera, Luca is a coming-of-age story about a young boy experiencing an unforgettable summer. Luca shares his amazing adventures with his friend Alberto. But their fun is threatened by a deeply held secret: They’re sea monsters from a world below the water’s surface.

Disney first released the erstwhile theatrical release June 18 exclusively to Disney+ subscribers for free.

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