March 8, 2019
Disney plans to move all legacy original movie franchises such as The Lion King, 101 Dalmatians, Bambi and The Little Mermaid from its “vault” and onto the pending Disney+ subscription streaming service.
CEO Bob Iger alluded to the change March 7 during the media giant’s annual shareholder meeting in St. Louis.
“At some point fairly soon after launching, [Disney+] will house the entire Disney motion picture library,” Iger said. “So, movies that have traditionally been kept in the vault, and basically been brought out every few years, will be on the [streaming] service,” Iger said.
The Disney Vault was a marketing plan originated by Walt Disney Studios Home Entertainment that put select packaged media release movies, animated features and sequels on retail moratorium.
Disney advertising urged consumers to purchase select titles before they “go into the vault” for a period of years, a move studio marketers felt heightened retail demand.
The marketing was successful as Finding Nemo and Beauty and the Beast rank as the top-selling DVD and sixth best-selling Blu-ray Disc titles, respectively, in the United States.
Nemo, which was released in 2003, has generated more than $677 million from sales of nearly 39 million DVDs. Beast has generated $102 million from 4.5 million Blu-ray units sold.