December 11, 2019
The Disney+ mobile app has been downloaded more than 22 million times since the service went live Dec. 12, according to new data from Apptopia. Disney said it had 10 million sign-ups to the service in the first 24 hours.
The tracking firm said the service has about 9.5 million daily mobile users and has generated about $20 million in revenue — based on $5 monthly fee when paid annually upfront.
Apptopia data, which claims to track more than 250,000 apps worldwide, does not include streaming media devices Roku, Apple TV and websites.
“We believe Roku is seeing more engagement due to people watching a lot of Disney Plus,” Apptopia said in a statement.
Separately, Google claims Disney+ was the most-searched brand in 2019.