February 23, 2021
As expected, subscription streaming platform Disney+ Feb. 23 launched the general entertainment Star brand in Australia, New Zealand, Canada, and Europe. In Singapore, “Disney+ with Star” became the first market to launch the new general entertainment streaming brand.
As part of the launch, Disney added new parental controls, including the ability to set limits on access to content for specific profiles based on content ratings and the ability to add a PIN to lock profiles with access to mature content.
“Disney+ with Star” will roll out later this year in Eastern Europe, Hong Kong, Japan, and South Korea, and in Latin America, the offering will launch as a separate streaming service, Star+.
Star has its own dedicated page featuring a collection of general entertainment movies, TV shows, documentaries, and specials, along with Star-branded exclusive originals and local productions being created for the service.
Rebecca Campbell, chairman, International Operations and Direct-to-Consumer, The Walt Disney Company, said the addition of Star enhances the Disney+ brand value for consumers with the addition of movies and TV series for families, older teens, and adults, fueled by the acquisition of 21st Century Fox.
“Disney+ has touched the lives of nearly a hundred million people around the globe by providing a home for exceptional storytelling … and today’s launch of the Star-branded international general entertainment offering marks an exciting expansion for the service,” Campbell said in a statement.
The Star brand serves as home to movies and shows from Disney General Entertainment Content, including Disney Television Studios (ABC Signature and 20th Television), FX Productions, 20th Century Studios, and Searchlight Pictures, among others. Star content offerings include TV series “Grey’s Anatomy,” “24,” “The X-Files,” “Lost,” “Family Guy,” FX’s Emmy and Golden Globe Award winner “Atlanta” by Donald Glover; ABC’s Emmy Award and Golden Globe-nominated comedy series “black-ish,” starring Anthony Anderson and Tracee Ellis Ross; Shonda Rhimes’s legal drama “Scandal” and feminist comedy “Dollface,” created by Jordan Weiss. Movies include The Favourite and The Grand Budapest Hotel, along with classics Pretty Woman, Die Hard 2, The Devil Wears Prada and Moulin Rouge, among others.
Star also delivers originals from Disney Television Studios in International markets, with more than 35 first-run series set to premiere by the end of the first year. Titles now streaming in select markets include crime thriller “Big Sky” from David E. Kelley (“Big Little Lies,” “The Undoing”); “Love, Simon” spin-off series “Love, Victor” written by the film’s original writers Isaac Aptaker (“This Is Us”) and Elizabeth Berger (“This Is Us”) and adult animated sitcom “Solar Opposites,” co-created by Justin Roiland (“Rick & Morty”) and Mike McMahan (ex-writer’s assistant on “Rick & Morty”). Drama series “Helstrom,” executive produced by Paul Zbyszewski along with Karim Zreik and Jeph Loeb, also will be available at launch. Title accessibility will vary by region.
Star will also bring an array of locally produced originals in regions where available, with a slate already announced in Europe.