July 27, 2021
With 33% of the 103 million Disney+ subscribers originating from India, the media giant is ramping up its presence in the region, including new original Indian content — and cricket — for the branded Disney+ Hotstar platform.
The platform July 27 disclosed 16 new shows, including four movies: Bhuj: The Pride of India, comedy Hungama 2, thriller Collar Bomb and Bhoot Police. The service will also live-stream cricket tournaments Vivo IPL 2021 and the ICC Men’s T20 World Cup.
Disney acquired Hotstar in its $71.3 billion acquisition of select 21st Century Fox assets in 2019, including 20th Century Fox Studio. Disney operates Disney+, Disney+ Hotstar, Star+, Hulu, Hulu + Live TV and ESPN+.
The platform, beginning Sept. 1, will bow new annual subscription plans for a mobile-only single device priced at INR499 ($6.69); two devices at INR899 ($12.06); and INR1499 ($20.12) for four devices. The single mobile-only plan currently costs INR399 ($5.36).
“With the newly introduced subscription plans, we want to make our content more accessible to our viewers by offering best-in-class entertainment while giving them an opportunity to choose the plan that best suits their needs,” Rayan said.