Disney+ Hotstar Reveals New Content Slate, Pricing Tiers

With 33% of the 103 million Disney+ subscribers originating from India, the media giant is ramping up its presence in the region, including new original Indian content — and cricket — for the branded Disney+ Hotstar platform.

The platform July 27 disclosed 16 new shows, including four movies: Bhuj: The Pride of India, comedy Hungama 2, thriller Collar Bomb and Bhoot Police. The service will also live-stream cricket tournaments Vivo IPL 2021 and the ICC Men’s T20 World Cup.

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“The content slate demonstrates our relentless pursuit of bringing original and locally relevant stories to our consumers,” Sunil Rayan, president of Disney+ Hotstar, said in a statement.

Disney acquired Hotstar in its $71.3 billion acquisition of select 21st Century Fox assets in 2019, including 20th Century Fox Studio. Disney operates Disney+, Disney+ Hotstar, Star+, Hulu, Hulu + Live TV and ESPN+.

The platform, beginning Sept. 1, will bow new annual subscription plans for a mobile-only single device priced at INR499 ($6.69); two devices at INR899 ($12.06); and INR1499 ($20.12) for four devices. The single mobile-only plan currently costs INR399 ($5.36).

“With the newly introduced subscription plans, we want to make our content more accessible to our viewers by offering best-in-class entertainment while giving them an opportunity to choose the plan that best suits their needs,” Rayan said.

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