July 6, 2020
The Disney+ debut of the original Disney movie musical Hamilton generated a 72.4% uptick in app downloads for the subscription streaming video platform over the July 4 weekend, according to online data firm Apptopia.
A separate study from Sensor Tower reported a 79% increase totaling 1 million app downloads, citing stats from Apple iTunes and Google Play.
The movie, which Disney reportedly acquired the rights to for $75 million, is based around Lin-Manuel Miranda’s hit Broadway play. It was originally slated to hit theaters in 2021.
Apptopia suggests the Disney+ app was downloaded 513,323 times worldwide, including 266,084 times in the United States. That was 46.6% more than the average three-day weekend.
Disney has not disclosed streaming data for Hamilton, which it has heavily marketed to consumers with the coronavirus pandemic shuttering all movie theaters since mid-March. The media giant said the SVOD service ended May with more than 54 million subscribers.