Disney+ Eyes Significant App Download Increase Streaming ‘Hamilton’ Movie

The Disney+ debut of the original Disney movie musical Hamilton generated a 72.4% uptick in app downloads for the subscription streaming video platform over the July 4 weekend, according to online data firm Apptopia.

A separate study from Sensor Tower reported a 79% increase totaling  1 million app downloads, citing stats from Apple iTunes and Google Play.

The movie, which Disney reportedly acquired the rights to for $75 million, is based around Lin-Manuel Miranda’s hit Broadway play. It was originally slated to hit theaters in 2021.

Apptopia suggests the Disney+ app was downloaded 513,323 times worldwide, including 266,084 times in the United States. That was 46.6% more than the average three-day weekend.

Disney has not disclosed streaming data for Hamilton, which it has heavily marketed to consumers with the coronavirus pandemic shuttering all movie theaters since mid-March. The media giant said the SVOD service ended May with more than 54 million subscribers.

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