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Disney Debuts $21 Million 100th Anniversary Super Bowl LVII TV Commercial
February 12, 2023
The Walt Disney Company is set to mark its 100th anniversary on Oct. 16, 2023. Leading up to the date Disney is launching numerous commemorations of its legacy, including bowing a special TV commercial during the Feb. 12 Super Bowl LVII broadcast on Fox.
“As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney’s legacy and his passionate pursuit of excellence that continue to propel the company forward today,” CEO Bob Iger said in a statement. “Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture.”
With the average 30-second Super Bowl LVII commercial costing $7 million, Disney’s 90-second spot would appear to saddle the company with a $21 million price tag — a hefty fee considering Iger’s Feb. 8 fiscal austerity announcement to slash $5.5 billion in spending, including 7,000 jobs this year.