Disney/Marvel’s ‘Eternals’ Expected to Again Lead Weekend Box Office as Disney Day Dawns

Disney/Marvel Studios’ ensemble actioner Eternals is projected to lead the domestic box office in its sophomore weekend release. The latest superhero movie has topped $175 million at the global box office, including $85 million in the U.S., since its Nov. 5 debut.

Eternals is also heading shortly to the subscription streaming service Disney+ as part of Disney’s accelerated theatrical window strategy optimizing select titles across streaming, premium VOD (Premier Access) and the cineplex.

The sci-fi fantasy movie featuring Selma Hayek, Angelina Jolie, Gemma Chan, Richard Madden and Kit Harington, among others, is merely a prelude to today’s marketing event Disney+ Day (Nov. 12), which features myriad content announcements and companywide specials through Nov. 14 in celebration of the streamer’s two-year anniversary.

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All new Disney+ subscribers get the first month of service for $1.99, followed by the normal $7.99 pricing thereafter.

Disney+ Day includes first-time Disney+ access (outside PVOD) to Jungle Cruise and separately, Shang-Chi and the Legend of the Ten Rings — the top-grossing movie at the domestic box office thus far in 2021. Disney+ is also bowing documentary, Marvel Assembled: The Making of Shang-Chi and the Legend of the Ten Rings.

Disney+ will play host two new original series, Marvel’s “Hawkeye” on Nov. 24, and the latest “Star Wars” adventure, “The Book of Boba Fett” on Dec. 29. Over the upcoming Thanksgiving weekend, Disney+ will debut of The Beatles: Get Back, Peter Jackson’s highly anticipated three-part documentary.

“Under the Helmet: The Legacy of Boba Fett”

Today, Disney+ debuts Under the Helmet: The Legacy of Boba Fett, and Marvel Studios Legends: Hawkeye, two short films tied to the new series. In addition, there is The Making of Happier Than Ever: A Love Letter to Los Angeles, a short film about singer Billie Eilish’s concert movie.

Other Disney+ Day specials include the sixth installment in the “Home Alone” franchise, Home Sweet Home Alone, short films Olaf Presents and Ciao Alberto, from Pixar’s Luca; and Disney Channel original movie Spin, which follows an Indian-American girl with a dream of becoming a DJ. In addition, the streamer is offering Frozen Fever, Paperman, The Ballad of Nessie, Feast, Get a Horse!, The Little Matchgirl, Tick Tock Tale and Tangled Ever After, among other films.

Separately, Disney+ is bowing another season of “The World According to Jeff Goldblum,” in addition to The Simpsons in Plusaversary, featuring the cast throwing a Disney+ Day celebration — without inviting Homer.

CEO Bob Chapek said Disney now expects to significantly increase the previously announced $8 billion to $9 billion in original content spending through 2024.

“In total, we are nearly doubling the amount of original content from our marquee brands, Disney, Marvel, Pixar, Star Wars, and National Geographic coming to Disney+ in FY ’22, with the majority of our highly anticipated titles arriving July through September,” Chapek said on the fiscal call earlier this week.

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