November 13, 2019
The Walt Disney Co. Nov. 13 reported its branded subscription streaming video service, Disney+, generated 10 million sign-ups on its first day (Nov. 12) of operation.
The tally, while impressive, does not constitute actual subscribers since Disney is giving a free 7-day trial to anyone signing up for the $6.99 service.
But the numbers underscore strong consumer interest/demand for Disney’s official foray into SVOD, and might help explain why the platform had numerous tech glitches in its first hours of operation catering to “exceedingly” high demand.
Disney has projected 60 million to 90 million subs within the first five years, which would be significantly less than Netflix’s current 160 million worldwide sub count.
Online digital tracker Apptopia earlier in the day disclosed that more than 3.2 million people downloaded the Disney+ app in its first few hours. The company reported 89% of the downloads originated in the United States, while 9% came from Canada and 2% from Holland.