Disney+ Bumps Up Euro Launch; Reveals Pricing

Disney’s foray into branded over-the-top video distribution requires a global footprint to succeed fiscally — and compete with Netflix and Amazon Prime Video.

Disney Jan. 21 without explanation disclosed it has moved up by one week the European launch of SVOD service Disney+ to March 24. The service, which will be initially available in the United Kingdom, Ireland, France, Germany, Italy, Spain, Austria and Switzerland, will be priced at £5.99 (U.K.)/€6.99 ($8) monthly, or £59.99/€69.99 for an annual subscription.

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The service, which debuted in the United States on Nov. 12, 2019, drawing 10 million sign-ups in 24 hours, is also slated to bow this summer in Belgium, Scandinavia and Portugal, among others.

Original programming at launch includes “The Mandalorian,” “High School Musical: The Series,” “The World According To Jeff Goldblum,” and a reboot of Lady and the Tramp, among others.

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Disney is projecting from 60 million to 90 million subscribers by 2024 — the same year it expects the service to turn a profit.

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