November 2, 2022
Dish Nov. 2 announced that its pioneering online TV platform Sling TV added 214,000 subscribers in the third quarter (ended Sept. 30). The additions brought the platform’s subscriber base past 2.4 million. The tally is down from more than 2.5 million subs in the previous-year period.
Dish launched Sling in 2015 as the first online TV platform aimed at curbing online pay-TV subscriber defections to subscription VOD services. The online TV market is now led by Hulu + Live TV, which ended the most-recent fiscal period with 4 million subscribers.
Meanwhile, Dish saw further erosion of its legacy satellite TV service, ending the quarter with 7.6 million subs, down from 8.4 million in Q3 2021. Dish’s total pay-TV footprint topped 10 million subs — down nearly 1 million (980,000) subs from 2021.
At the same time, Dish continues to spend more acquiring satellite TV subs. The company spent more than $1,000 in marketing costs acquiring a subscriber in the quarter, compared with $824 in the prior-year quarter.