December 7, 2020
Discovery Communications has hired Jim Keller as VP of digital ad sales and advanced advertising for the media giant’s pending (Jan. 4, 2021) branded subscription streaming video-on-demand platform. Keller is leaving Hulu after six years with the Disney-owned SVOD as VP of national advertising sales. In addition to Discovery+, Keller will spearhead digital sales across all platforms, including VOD and TV Everywhere.
Discovery, which is home to myriad reality-based episodic programming, is launching the SVOD service at $4.99 per month with ads and $6.99 monthly without.
“Jim is one of the most experienced advanced advertising sales leaders in the business and he joins Discovery at a critical time, as we launch Discovery+ in January and begin scaling our direct-to-consumer advertising opportunities,” Jon Steinlauf, chief U.S. advertising sales officer at Discovery, said in a statement. “Our ambition is to drive both rapid growth in DTC ad sales for Discovery Plus and utilize Jim’s deep expertise to accelerate our advanced advertising and data-driven cross platform sales solutions, while growing Discovery’s high-quality audience, especially with female and family demographics.”
Prior to joining Hulu in 2014, Keller held various executive positions at NBCUniversal.