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Discovery+ SVOD Launches on The Roku Channel

Roku and Warner Bros. Discovery May 10 announced that nonfiction subscription streaming service Discovery+ has launched on The Roku Channel. Available in the U.S., users can now subscribe to both the ad-free ($6.99) and ad-supported ($4.99) versions directly through The Roku Channel.

Discovery+ offers 70,000 episodes of current and classic shows from a portfolio of networks, including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, Animal Planet, and Magnolia Network, as well as more than 200 Discovery+ original titles.

Users of The Roku Channel can now browse Discovery+ content before signing up, and enjoy a free seven-day trial, no extra apps or other fees required. Once registered, users can stream content from within The Roku Channel.

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“The launch of Discovery+ on The Roku Channel makes it easy for our users to access this compelling content, while enabling Discovery to reach incremental audiences,” Rob Holmes, VP of programming at Roku, said in a statement.

Launched on Jan. 4, 2021, Discovery+ ended the most-recent fiscal period with 24 million subscribers.

“We’re pleased to deepen our relationship with Roku, a valued partner, and expand access of Discovery+ on the Roku platform,” said Gabriel Sauerhoff, SVP of digital distribution and commercial partnerships for Warner. Bros. Discovery.

With the merger of WarnerMedia and Discovery, it remains to be seen how Warner Bros. Discovery melds Discovery+ with HBO Max.

“We look forward to further extending the reach of our exceptional library of lifestyle and real-life content to millions of Roku streamers and providing them increased optionality in how they access Discovery+,” Sauerhoff said.

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