February 22, 2021
Discovery’s nascent branded subscription streaming VOD service, Discovery+, finished the fourth quarter and fiscal year (ended Dec. 31, 2020) with 11 million subscribers. The platform, which launched Jan. 4, is expected to end February with 12 million subs, CEO David Zaslav disclosed in a fiscal briefing.
The $4.99 monthly service offers streaming access to Discovery’s portfolio of branded programming including Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform joint venture with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network in the U.S.
“We are off to a promising start in 2021 with the successful launch of Discovery Plus … underscoring the value of the investments we’ve made in content, personalities and brands, supported by industry-leading DTC capabilities,” Zaslav said in a statement.