Discovery Names Ex-Hulu Exec Spagnoletto Global Chief Marketing Officer For Direct-to-Consumer

Discovery Feb. 17 announced that Patrizio Spagnoletto will join the company as global chief marketing officer, direct-to-consumer. Spagnoletto will be based in Los Angeles and report to the CEO of Discovery International, JB Perrette, in his role helping to operationalize Discovery’s direct-to-consumer activities.

Patrizio Spagnoletto

Spagnoletto joins Discovery as the company scales its recently launched subscription streaming service, Discovery+, globally. In this newly created position, Spagnoletto will play a key leadership role helping market Discovery+ around the world. He will oversee a unified global marketing team seeks to consumer drive adoption of the SVOD across North America, EMEA, LATAM and APAC, and have broad responsibilities for subscriber acquisition, retention and growth, media and analytics, brand awareness, marketing creative development and strategy, and consumer insights.

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In addition to the focused marketing team, Spagnoletto will also work in close partnership with U.S. networks and local international marketing teams to leverage all of Discovery’s assets to drive Discovery+.

“Patrizio helped Hulu more than triple subscribers during his tenure and has experience with direct-to-consumer entertainment, sports and linear channels, which is a perfect match for our different Discovery+ offerings around the world,” Perrette said in a statement. “We have enormous ambition for Discovery+ and believe he is uniquely qualified to help us scale globally.”

Spagnoletto most recently served as head of marketing for Hulu, where he oversaw the company’s marketing efforts and was critical in the impressive subscriber growth across both the SVOD and live TV businesses. He led a team of marketers responsible for creating and executing campaigns and events across brand, creative, subscriber growth and consumer research.

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