Discovery Latest Media Company to Nix Upfront TV Shows Presentation

Discovery has become the latest media company cancel its live Upfront presentation in New York. The move followed similar decisions by NBC, CBS, Fox, Disney, The CW and WarnerMedia Entertainment to nix showcasing new TV shows in an effort to thwart staff exposure and possible spread of the coronavirus.

Discovery said its decision was made out of an abundance of caution and care for the health and safety of employees, talent and business partners. Discovery said it has prepared an alternative “digital experience” to showcase the company, portfolio, and advanced advertising products to its clients and agency partners, with details to be announced at a later date.

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“The decision to cancel is bittersweet but unequivocally the right one,” Jon Steinlauf, Discovery’s chief U.S. ad sales officer, said in a statement. “We have a terrific story to tell and more opportunities and products than ever for current and prospective advertisers. We will just tell that story in a way that best suits these unprecedented times.”

Discovery’s content portfolio includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform joint venture with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport.

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