December 2, 2020
Media giant Discovery is set to launch a branded SVOD platform called Discovery+ on Jan. 4, 2021. The platform will bow with a $4.99 monthly ad-supported option, and $6.99 per month ad-free plan. Discovery brands include HGTV and Food Network, Eurosport, in addition to the Discovery Channel.
Similar to Disney+, Discovery+ will be rolled out with a 12-month cross-promotion involving Verizon’s 55 million subscribers. The launch next month competes with a planned first-quarter rollout of ViacomCBS’s Paramount+ in the rapidly crowding SVOD ecosystem.
The Verizon promotion has been key to Disney+ acquiring more than 73 million subscribers since launching last year. NBCUniversal’s Peacock has more than 22 million subs, while WarnerMedia reported 38 million combined HBO and HBO Max subs. Market leader and pioneer Netflix has more than 61 million North American subs; 195 million worldwide.
In the United States, Discovery+ will offer more than 55,000 episodes, with over 2,500 current and classic shows from Discovery’s portfolio of networks, including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel and Animal Planet. Viewers in the U.S. will also gain access to new series from franchises and personalities such as Chip and Joanna Gaines; Will Packer and Kevin Hart; 90 Day Fiancé; Bobby Flay and Giada De Laurentiis; Duff Goldman; Amy Schumer; Carla Hall; David Schwimmer; Sir David Attenborough; Ben Napier; Sebastian Maniscalco; Joe Kenda; and Mike Rowe, among others.
“We believe Discovery+ is the perfect complement to every streaming portfolio, and we couldn’t be more excited to partner with Verizon to bring this incredible content to their customer base,” CEO David Zaslav said in a statement.
As part of a new content partnership, Discovery+ will bring together for the first time the top non-fiction content from A&E, The History Channel and Lifetime with the Discovery brand portfolio. More than 1,500 episodes of reality TV content from A&E networks on discovery+ will include “The First 48,” “Bring It,” “Dance Moms,” “Ice Road Truckers,” “Pawn Stars,” “Ancient Aliens,” “Storage Wars,” “60 Days In,” “Intervention” and “Ghost Hunters.”