Discovery Hires Hulu’s Lisa Holme as it Ramps Up OTT Distribution

Discovery has hired away Lisa Holme, VP of content acquisition at Hulu, to spearhead the media giant’s digital content strategy going forward.

Holme’s hire was announced during Discovery’s Feb. 27 fiscal call by Peter Faricy, CEO of global direct-to-consumer, overseeing the worldwide digital and direct-to-consumer businesses for Discovery.

A formal announcement will be made later today.

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Lisa Holme

For the past nine years, Holme, according to her LinkedIn page, has spearheaded Hulu’s content licensing activities, including evaluating content, financial analysis and forecasting, negotiating agreements, and operationalizing deals internally.

More importantly for Discovery, Holme helped define content strategy for Hulu (including collaboration with original content) based on subscriber segmentation, competitive landscape, and a “deep understanding of user engagement and retention strategy.”

Discovery is rapidly deploying OTT video ventures overseas, including PGA Tour Live, Dplay in 10 markets, TVN Player in Poland, and Joyn in Germany.

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Discovery CEO David Zaslav, speaking on the fiscal call, said the company would soon launch a streaming service that includes content from all of the company’s brands, including Discovery Channel, TLC, Food Network and HGTV.

 

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