March 23, 2021
Discovery+, the subscription streaming VOD service, March 23 announced a multi-territory SVOD deal with distributor All3Media International. The deal calls for more than 250 hours of non-scripted content, including “Race Across the World,” “Naked Attraction,” “The Undateables,” in addition to titles from All3Media International’s Gordon Ramsay portfolio.
Studio Lambert’s adventure series, “Race Across the World,” includes 15 hour-long episodes with SVOD rights signed for North America, India, Italy and Spain. Separately, all four seasons (40 episodes) of Lambert’s dating series, “Naked Attraction,” will be available later this year in North America, and are currently available across multiple international markets, including Norway, Sweden, Finland, Italy, Poland and the Netherlands. Original, local versions of the format also premiered in Italy and Finland, with another set to launch in Norway on Discovery+. And SVOD rights to 11 series — a total of 45 episodes — of award-winning “The Undateables” have been signed for North America, launching later in 2021.
“Discovery is uniquely positioned to mobilize international streaming growth and provide a global platform for All3’s beloved series, which pair perfectly with our massive library of local-language originals,” Lisa Holme, group SVP of content and commercial strategy at Discovery, said in a statement.
The deal covers North American SVOD rights to 100+ hours of content from Gordon Ramsay portfolio. Titles include two cooking competitions — “Culinary Genius” (U.K.) and five seasons of “The F Word” (U.K.) — as well as six seasons of “Kitchen Nightmares,” two seasons of “Gordon Ramsay’s Great Escape” and three documentaries: Gordon Ramsay Behind Bars, Gordon Ramsay: Shark Bait and Gordon Ramsay On Cocaine. All titles are now streaming on Discovery+, with the exception of Gordon Ramsay On Cocaine, which is set to launch later this year.
Additional content includes Story Films’ “Generation Porn,” Maverick Television’s “The Elephant Hospital” and North One’s “Ski A&E,” plus specials “Extreme Everest” (Parable) and “The Parachute Murder Plot” (Optomen), have also been signed. All titles are now streaming on discovery+, with the exception of “Generation Porn,” which is set to launch later this year.
“As the way we consume all genres of content continues to evolve, the roll out of Discovery+ around the world represents a fantastic opportunity to bring premium non-scripted content to a brand-new audience,” said Sally Habbershaw, EVP Americas at All3Media International.
In addition to dozens of original titles, Discovery+ also features non-fiction content from Warner Bros., A&E, History and Lifetime, as well as from the BBC.
Internationally, Discovery is leveraging its library of local-language content, as well as its broad portfolio of live sports, to drive direct-to-consumer growth offering in more than 25 key markets, including the Nordics, Italy, the Netherlands and Spain. A launch in Latin American markets, including Brazil, and in parts of Asia, is pending.