Digital TV Research: U.S. to Add 104 million SVOD Subs by 2027

Driven by the arrival of new services such as Paramount+, HBO Max, Peacock and Discovery+, the gross number of SVOD subscriptions in the U.S. will climb from 354 million at the end of 2021 to 458 million in 2027, according to new data from Digital TV Research.

About 86% of TV households will subscribe to at least one SVOD platform by 2027. The average SVOD household will pay for 4.37 SVOD services in the next five years.

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As market leader and pioneer, Netflix will add 2 million North American subs through 2027 to lead all platforms with more than 69 million subs. Platforms such as Disney+ (12 million additions) at more than 51 million subs, Paramount+ (+26 million, 52 million) and HBO Max (+31 million, 51 million) will be the big gainers.

“Some [observers] claimed recently that the U.S. SVOD market was at saturation point,” Simon Murray, principal analyst at Digital TV Research, said in a statement. “Although we expect some deceleration for more established players, there is still plenty of growth to be had for the younger platforms such as Disney+, Paramount+ and Max.”

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