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Digital TV Research: Streaming Video Revenue to Grow by $89 Billion Through 2027

Global revenues from OTT TV episode and movies are projected to reach $224 billion in 2027, up from $135 billion on 2021, according to analysis firm Digital TV Research. About $21 billion is expected to be added in 2022 alone.

SVOD revenues will climb by $48 billion between 2021 and 2027 to total $136 billion. AVOD revenues will increase by $37 billion between 2021 and 2027 to reach $70 billion.

From the 138 countries covered, the top five will command 65% of global OTT revenues by 2027. OTT revenues will exceed $1 billion in 25 countries by 2027, up from 17 countries in 2021.

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“The U.S. will command 45% of global revenue by 2027,” Simon Murray, principal analyst at Digital TV Research, said in a statement. “We forecast that U.S. streaming revenue will climb by $45 billion between 2021 and 2027 to reach $106 billion.”

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