Digital TV Research: Pay-TV Subs to Reach 1 Billion by 2027

Despite ongoing consumer migration to over-the-top video consumption, the number of global pay-TV subscribers is projected to top 1 billion by 2027 — slightly up from 2021 as pay-TV continues to grow in developing countries, according to data analysis from Digital TV Research. This total represents 57% of TV households — down from the peak of 61% in 2018.

Among TV operators, satellite will lose 12 million subscribers between 2021 and 2027 as more homes convert to platforms that offer high-speed broadband.

There will be 367 million cable subs by 2027, 56 million lower than the 422 million recorded in 2021. The 2021 total includes 22 million analog subs. This total will fall to zero by 2027.

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“Given the increasing demand for fast broadband connections, online TV will be the pay-TV winner, analyst Simon Murray said in a statement. “IPTV will add 79 million subscribers to take its total to 440 million. [Online] will become the pay-TV leader in 2022.”

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