Digital TV Research: Latin America SVOD Revenue Tops Surging AVOD Thanks to U.S. Services
March 1, 2023
Subscription streaming and ad-supported VOD revenue across 19 Latin American countries is projected increase by $7 billion between 2022 and 2028 to reach $16 billion, according to analysis from Digital TV Research. While ad-supported VOD content and subscription-based VOD will each add $3 billion over this period, SVOD will remain the region’s largest over-the-top video revenue source, contributing $9.7 billion by 2028 — double the AVOD total.
Latin American SVOD revenue will continue to be driven by Netflix, followed by Disney+, HBO/HBO Max and Paramount+.
Brazil and Mexico combined will provide 64% of the region’s revenue in 2028. Brazil will add $2.9 billion and Mexico $1.6 billion.
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“Five platforms will account for two-thirds of the region’s OTT revenue by 2028,” analyst Simon Murray said in a statement. “We expect that Netflix, Disney+, HBO and Paramount will all start hybrid AVOD-SVOD platforms in the short term. AVOD will significantly boost revenue for these platforms as SVOD growth falters.”