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Digital TV Research: Hybrid Streaming Platforms to Boost AVOD Revenue

Global AVOD revenue for TV series and movies will reach $91 billion in 2028, up from $38 billion in 2022, according to analysis from Digital TV Research. The British firm contends the top 10 countries will represent 81% of the world’s AVOD revenue total by 2028 — spearheaded by Disney+ with $8.7 billion, Hulu with $5.3 billion and Netflix with $5 billion.

 

By 2028, 15 platforms will generate AVOD revenue in excess of $1 billion, including six global, five from the U.S. and three from China.

“An exciting development will be the global rollout of hybrid AVOD-SVOD tiers by major platforms such as Netflix, Disney+, HBO and Paramount+,” analyst Simon Murray said in a statement. “These four platforms will generate AVOD revenue of $22.6 billion by 2028 – or a quarter of the world’s total.”

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