Digital TV Research: Global Pay-TV Subscriptions Remain Resilient

Digital TV Research: Global Pay-TV Subscriptions Remain Resilient

Pay-TV subscription may be freefalling in the United States, but worldwide legacy television distribution remains resilient. Global pay-TV penetration will reach 56% of TV households by the end of 2023, falling slightly to 54% by the end of 2029, according to analysis from Digital TV Research.

Analyst Simon Murray contends the market growth going forward will be driven by online TV, with the distribution channel adding 36 million subscribers between 2023 and 2029 to take its total to 412 million.

“IPTV overtook satellite TV subscribers in 2018, and will overtake digital cable in 2024,” Murray said in a statement.

Meanwhile, between 2023 and 2029, 82 countries will add pay-TV subscribers and 56 countries will lose subscribers. The United States will be the biggest loser — down by 10 million subscribers, according to DTVR.

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