Digital TV Research: Global Online TV Subs to Pass Cable in 2024

Digital TV Research: Global Online TV Subs to Pass Cable in 2024

Online TV continues to gain traction worldwide despite remaining relatively stagnant in the United States. New data from Digital TV Research found that online TV will add 36 million subscribers between 2023 and 2029, to take its total to 412 million. IPTV overtook satellite TV subscribers in 2018 and is expected to overtake cable in 2024, according to the research group.







YouTube TV is the largest online TV  service in the United States with more than 6.3 million subscribers, followed by Hulu + Live TV  with more than 4 million subs.

“[Online TV] is the pay-TV winner,” analyst Simon Murray said in a statement.

The number of pay-TV subscribers across 138 countries will remain at just under 1 billion, with a slight annual decline until 2025, followed by a recovery thereafter.

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Global pay-TV penetration will reach 56% of all TV households by the end of 2023, falling slightly to 54% by the end of 2029. Through 2029, 82 countries will add pay-TV subs and 56 countries will lose subscribers. The United States will be the biggest loser — down by 10 million subscribers.

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