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Digital TV Research: China, U.S. to Account for Almost 50% of Global Streaming Video Market by 2027

As the subscription streaming video market explodes, new data from Digital TV Research suggests that global SVOD subscriptions will increase by 550 million between 2021 and 2027 to reach 1.75 billion. China and the U.S. together will account for 48% of the world’s total by 2027.

Five U.S.-based platforms (Netflix, Amazon Prime Video, Disney+, HBO Max and Paramount+) will control half the world’s SVOD subscriptions by 2027. Despite its maturity, Netflix should add 60 million subs over the next five years.

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Disney+ is projected to overtake Netflix in subs in 2028. Disney+ should add 146 million subs to take its total to 276 million — with about 106 million subs representing the 13 Asian countries under the Hotstar brand Disney acquired in its 20th Century Fox purchase.

HBO Max is projected to add 65 million subs to total 90 million, while Paramount+ (including SkyShowtime) should increase by 55 million subs to reach 88 million by 2027.

“China and the U.S. had a similar number of gross subscriptions by end-2021,” Simon Murray, principal analyst at Digital TV Research, said in a statement. “Due to government pressure, China’s growth is decelerating, with 374 million subs by 2027. The U.S. will continue to grow, with 456 million subscriptions expected [in the next five years].”

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