Digital TV Research: AVOD Driving North American Streaming Video Revenue Growth
February 24, 2023
New analysis from Digital TV Research projects that North American TV episode and movie content revenue will reach $107 billion in 2028, up from $74 billion in 2022.
The United States would generate $30 billion of the $33 billion in content revenue growth, with Canada adding $3 billion.
The bulk of the grown would come through ad-supported content, according the research firm.
“North American SVOD revenue will increase by only $6 billion between 2022 and 2028 to $58 billion,” analyst Simon Murray said in a statement. “There will be a notable slowdown from 2023 mainly due to Netflix’s hybrid AVOD-SVOD tier lowering its average-revenue-per-subscriber.”
Subscribe HERE to the FREE Media Play News Daily Newsletter!