Demand Soars for ‘Orange Is the New Black’ and ‘Castle Rock,’ the Week’s Top Digital Originals, Parrot Analytics Says

One full week after the release of a new season, demand for “Orange is the New Black” rose 64% from the prior week, solidifying the women-in-prison drama’s hold on the top spot on the digital originals chart, according to Parrot Analytics data for the week ended Aug. 4.

The Netflix series shot to the No. 1 spot the prior week with the debut of Season 6, which gave “Orange” a 46% boost in Demand Expressions. “Orange” is the oldest show on the chart and also took over the top spot on the overall TV series chart, besting the prior week’s No. 1 show, “Spongebob Squarepants,” by nearly 13 million Demand Expressions.

Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Hulu’s “Castle Rock,” the highly anticipated horror series based on the writings of Stephen King, shot up to No. 2 on the digital originals chart from No. 6 the prior week with a 40.5% spike in demand.

Another Hulu show, “The Handmaid’s Tale,” slipped to No. 3 on the digital originals chart from No. 2 the prior week, with an 8.1% drop in demand.

Netflix’s “Stranger Things” remained at No. 4, with demand essentially flat.

Rounding out the top 5 on the digital originals chart for the week ended Aug. 4 was “Queer Eye,” which slipped from No. 3 the prior week and a suffered a 16.3% decline in demand.

“Narcos” cracked the top 10 digital originals chart, at No. 7, with a 44.4% gain in demand, after Netflix announced a reset for Season 4. The first three seasons explored the cocaine war in Colombia in both the pre- and the post-Pablo Escobar world. The renamed “Narcos: Mexico” is set to premier globally later this year. Filming is taking place now in Mexico, and stars Michael Pena and Diego Luna have moved from Colombia to Mexico.

Also back in the top 10 on the digital originals chart is “Marvel’s Luke Cage,” up a notch at No. 10 from No. 11 the prior week, with a 10.7% spike in demand.

Rounding out the top ten is Marvel’s Luke Cage with 14.9 million Demand Expressions. The superhero series was previously ranked #11 last week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating  platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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