September 11, 2018
A modest rise in demand of less than 5% was enough to propel “Stranger Things” into the No. 1 position on the digital originals chart for the week ended Sept. 8, breaking a five-week hold on the top chart position by “Orange is the New Black,” Parrot Analytics data shows.
Both digital originals series are from Netflix. “Orange,” a drama about women in prison, saw its Demand Expressions fall by about 6% during the week, to 31.4 million, and finished the week at No. 2.
“Demand Expressions” is a proprietary metric used by Parrot Analytics to measure global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
A third Netflix series, “Ozark” shot up to No. 2 from No. 10 the previous week, thanks to an 85% spike in Demand Expressions the week after the launch of Season 2. “Ozark” stars Jason Bateman as financial planner Marty Byrde, who relocates his family from a Chicago suburb to a resort town in the Ozarks after a money-laundering scheme goes wrong – only to become entangled with a whole new breed of organized crime.
An even bigger week-to-week gain was posted by Amazon Prime Video’s “Tom Clancy’s Jack Ryan,” which broke into the top 10 with a 95% gain in Demand Expressions. The action series debuted at No. 7 in the week following its Aug. 31 launch.
Amazon had already announced a second season before the series even premiered.
Hulu’s “Castle Rock,” a horror series based on the writings of Stephen King, slipped to No. 4 from No. 3 the prior week, with demand essentially flat. Also down a notch is “Voltron: Legendary Defender” (Netflix), which took over the No. 5 spot from still another Netflix series, “Disenchantment.”
“Disenchantment,” created by “The Simpsons” and “Futurama” creator Matt Groening, suffered a drop in demand of more than 12% and finished the week at No. 9.
“Disenchantment” is Netflix’s sixth animated series targeting adults. The first, “Bojack Horseman,” returned to the top 10 the week ended Sept. 8 with a 72% gain in demand, with more than 19.3 million Demand Expressions – enough for a seventh-place finish.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.