March 12, 2021
Demand Africa, a streaming video on-demand service that hosts a variety of original and acquired content from the African Diaspora, has launched a subscription service on The Roku Channel. The service includes thousands of hours of content from distributors and producers on the continent and throughout the diaspora.
Current programming includes original lifestyle series “Africa on a Plate,” “Care for Color,” “Muziki Ni” and “Minjiba Entertains”; dramas “Battleground and Tinsel,” “Jacob’s Cross,” “The Herd” and “Heist”; and comedies “Africa Laughs,” “Hustle Lagos” and “B&B.” The service also provides access to a curated selection of Black and African films from Nollywood, across Africa and other parts of the world.
“Our mission at Demand Africa is to bridge cultures and connect Black audiences and the African diaspora to the continent,” Dean Cates VP of digital strategy, Demand Africa, said in a statement. Roku is a fantastic partner with the ability to deliver multicultural programming to the mainstream.”
Roku is the No. 1 TV streaming platform in the U.S. by hours streamed (Kantar, November 2020). In Q4 2020, The Roku Channel reached U.S. households with more than 61 million people.
Randy Ahn, director of The Roku Channel SVOD, said the platform is focused on getting users to the entertainment they want. He said Demand Africa is a “wonderful” addition to the service’s premium subscription lineup as it offers customers access to diverse Black content and a representation of contemporary high-quality global Black and African content.
“We’re very excited to partner with Demand Africa … and help our users connect with new content,” Ahn said.