Deluxe Forms New Division for Physical, Virtual and Hybrid Events

Deluxe has announced the formation of a new division, Deluxe Events, that will provide content mastering, localization and distribution for physical, virtual and hybrid experiences.

“2020 challenged the way we implemented live events, and Deluxe was at the forefront of developing an elegant yet robust virtual solution,” said Anna Lee, global chief strategy officer for Deluxe. “As the theatrical experience re-emerges and physical events are gradually materializing, our content partners are seeking more innovative solutions as they navigate the evolving entertainment landscape. Deluxe is uniquely capable of pivoting to and from virtual to hybrid and purely physical experiences through our integrated content service workstream and platform capabilities.”

Deluxe, owned by Platinum Equity, says the new division expands upon its support of live theatrical events, including DCP mastering, keys and support, packaging and finishing, feature distribution, versioning, high-speed broadband delivery, on-screen promotions, social media trailers and management, trailers mastering and delivery, and advanced audio.

Virtual and hybrid events are powered by Deluxe’s cloud-based technology, Showcase, a content hub with proprietary security tools. Deluxe says Showcase delivers an immersive streaming experience that enables content owners to seamlessly, and intimately, connect with their global audiences. The technology has been successfully implemented for uninterrupted large-scale live-streaming events, including artist album launches, live event distribution, product launches, media interviews, advertiser Upfronts and FYC Campaigns. Showcase also offers clients immediate viewing data including playback counts, completion rates, as well as specific user device and region.

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