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Deluxe Expands in Southeast Asia With Hire of Former Netflix Executive

Deluxe, the big global provider of digital and cloud-based solutions to content production studios and distributors, on June 23 announced that Samantha Kim has been appointed to the role of managing director, business development, APAC.

Samantha King

Kim, who will be based in Seoul, will report to Chris Reynolds, EVP and GM of worldwide localization and fulfillment. She will oversee Deluxe’s efforts to implement growth in localization and mastering in Southeast Asia, notably Korea, Japan, Thailand, Philippines, Taiwan and Malaysia. 

“As content production becomes more global and stories and voices are resonating both locally and universally, the need for premium localization capabilities that address both the nuances and authenticities of any language has become critical,” Deluxe’s chief strategy officer, Anna Lee, said in a statement. “I am thrilled that Samantha will be spearheading our expansion in Southeast Asia, where she will continue to collaborate with our global and local clients across our studio and streaming partnerships to scale to their growing needs while delivering the highest caliber services across our end to end supply chain.”

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Kim comes to Deluxe from Netflix, where she helped establish the Korean team and drove operational strategy and execution of Korean content for global audiences. She also contributed to the successful global launch of Korean original content worldwide and built a competitive operational pipeline to introduce the streamer as a premiere destination for Korean content. In addition to her tenure at Netflix, Kim has over a decade of experience in the APAC media industry across traditional media, cable production, localization and OTT, having worked at Discovery, Iyuno and Samsung.

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