April 1, 2021
Deluxe has acquired Sony New Media Solutions, the latter offering media engineering, operations, fulfillment, asset and metadata management to the entertainment industry. Terms of the deal were not disclosed.
A former leader in packaged-media replication, privately held Deluxe has evolved into a software company that enables content holders to digitally distribute content to third-party vendors and over-the-top video platforms.
This deal brings together two advanced digital media supply chain platforms and leading media and technology industry talents, to deliver a fully integrated supply chain management system and service offering, designed specifically for distribution at scale. By integrating Sony NMS into Deluxe’s existing solutions portfolio, customers will have access to a comprehensive suite of services and technologies covering all aspects of media distribution and localization, across all distribution outlets — from streaming and broadcast platforms to physical media and theatrical exhibition.
“This is an important opportunity for Sony Pictures to extend [its] partnership and work even closer with a key supplier,” Carrie Ferman, SVP of M&A and corporate development for Sony Pictures Entertainment, said in a statement. “As we continue to evolve our digital media supply chain, we are excited to see Deluxe blazing a trail into the future of our industry.”