News

Deloitte Report: 84% of U.S. Consumers Spending More Time With Online, Rather Than In-Person Entertainment

The vast majority of U.S. consumers (84%) are spending more time with online, rather than in-person entertainment, according to Deloitte’s just released Digital Media Trends Fall Pulse Survey.

Meanwhile, more than 80% of U.S. respondents in the survey conducted in August 2021 said they remain concerned about COVID-19 variants, and about half (48%) said they spend more time on online entertainment versus six months ago.

Among other findings in the survey:

  • Both Boomers and Gen X still rank “watching TV shows or movies at home” as their favorite entertainment activity; “playing video games” is still ranked as Gen Z’s preferred form of entertainment.
  • “Churn and return” behavior is most common with younger generations, with almost half of millennials (47%) and 34% of Gen Z canceling and then re-subscribing to the same service later.
  • High cost and completing a TV show they signed up to watch are the top two reasons consumers canceled an SVOD service.
  • 65% of consumers are engaging with at least one social media service several times a day.
  • 65% of respondents are frequent gamers, playing at least once a week; on average, these frequent gamers play for around 12 hours a week.

 

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The survey revealed that consumers are getting better at developing strategies to access online content while keeping their costs low. Among the findings:

  • 84% of respondents now pay for an SVOD service; the average household has four subscriptions — largely unchanged during the past year.
  • The churn rate — the number of people who have cancelled, or both added and cancelled, a paid SVOD service — has remained stable at about 38%, although it varies from service to service.
  • Many streaming video subscribers say they actively manage costs in some way, either by looking for deals or promotions, bundles, using friends’ or family members’ accounts, and other strategies.
  • Led by cost-sensitive and savvy millennials and Gen Zs, 65% of respondents reported using free ad-supported video services.

Leave a Reply

Your email address will not be published. Required fields are marked *

two × four =

This site uses Akismet to reduce spam. Learn how your comment data is processed.