DEG Meeting to Focus on Doing Business In, and With, China

DEG: The Digital Entertainment Group is hosting a special membership meeting Sept. 25 at the Luxe Sunset Boulevard Hotel in Los Angeles about doing business in and with China.

The meeting starts at 2 p.m. and will be followed at 5 p.m. by a networking session.

“Creative Collaboration with China” is hosted by Cinedigm, the film company majority-owned by Hong Kong private equity group Bison Capital.

Amy Jo Smith, president of DEG: The Digital Entertainment Group

Cinedigm in January announced an alliance with leading China-based Starrise Media Holdings Ltd. to release movies in China theatrically and digitally. The deal also paved the way for Cinedigm to distribute Chinese films in North America.

“Part of DEG’s mission is to provide members with leading-edge knowledge and resources about emerging trends and technologies to prepare for growth,” said Amy Jo Smith, CEO and president of DEG. “In this vein, this program will delve into how media and entertainment companies in the U.S. and China can work more closely to refine storytelling and script development to improve content performance across existing and emerging distribution platforms, and how the evolving distribution landscape may affect future revenue potential for content in both markets.

In the keynote address, Cinedigm Entertainment Group president Bill Sondheim will provide introductory remarks. “We are making a concerted effort to build meaningful bridges between the U.S. and China film industries and I see great enthusiasm in China and Hollywood because both sides see economic benefits,” Sondheim told Media Play News.

Sondheim’s remarks will be followed by a “chat” with Cinedigm chairman and CEO Chris McGurk and Bill Mechanic, the former 20th Century Fox studio chief (and, before that, the home video head for the Walt Disney Co.) who now heads Pandemonium Films. Bennett Pozil, EVP of East West Bank, will moderate. Variety once said, “Pozil has become the go-to financier for those at the intersection of Hollywood and China’s film markets.”

The keynote will be followed by a panel discussion on distribution strategies, consumption patterns and content creation trends in China and the United States.

Panelists include Marc Gareton, EVP, International Asia-Pacific and International Productions for Warner Bros. Home Entertainment; Doris Pfardrescher, president and CEO of Well Go USA; and Daniel Solnicki, EVP, Business Operations, as NBCUniversal. Stewart Till will moderate.

In addition to the speakers, about 15 delegates traveling from China will attend, including representatives from the highest levels of government and companies like Tencent.

“We are very honored to have been able to develop this program as a knowledge exchange with Film and TV Import and Export Association (FTIEA) members from China and to host a delegation from FTIEA that has traveled to Los Angeles to participate in the program with U.S. producers, distribution experts and business development executives,” Smith said.

The meeting is free for DEG members. To RSVP, or to inquire about non-member attendance, email Shannon@degonline.org.

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