DEG International, BASE Bow U.K., France Home Entertainment Retail Campaigns

Sony Pictures’ Spider-Man: No Way Home is still generating millions at the box office, but the webslinger’s home entertainment journey would appear to be just around the corner, according to a new home entertainment campaign in the United Kingdom.

While there’s been no official retail release date given for the movie, Amazon U.K. has been teasing a June 15, 2026, packaged media release date — with the ludicrous year likely to be changed at a moment’s notice., the website launched by the U.K. Film Council in 2009 to jumpstart local home entertainment retail interest in British movies, now primarily markets Hollywood releases. The latest YouTube promotional campaign cleverly leads with No Way Home footage, while previous releases Spider-Man: Far From Home and Spider-Man 2 both rank among the projected top 10 best-selling movies on disc and digital through Jan. 18, according to the Official Film Chart.


“Get ready to experience one of the most-talked-about movies of 2021, with Spider-Man: No Way Home battling his greatest foes yet or prepare to journey into whole new worlds — with sci-fi epic Dune. Catch up ahead of awards season and witness Lady Gaga in true to life revenge drama, House of Gucci, or discover the trials and tribulations of tennis icons, the Williams sisters — in King Richard. The kids will go barking mad for an adventure with Clifford the Big Red Dog or get back to business with The Boss Baby 2.”

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Separately, in France, the DEG International and the Syndicat de l’Edition Vidéo Numérique (SEVN), launched “Les VODays,” a new week-long digital campaign across nine of the top digital retailer platforms in France.

Digital retailers include Apple TV, CanalVOD, Filmo, Microsoft Movies & TV, VOD from Orange TV, Amazon Prime Video, Rakuten TV, UniversCine and Netgem.

The promotion includes movies from Universal Pictures Video France, Sony Pictures Entertainment France, SND Films and WarnerMedia France. The digital retailers will be offering a selection of new and catalog titles at promotional retail and rental prices across both electronic sellthrough and video-on-demand (VOD).

“Les VODays” is the first campaign in France to be delivered by the DEGI following the success of the Mega Movie Week U.K., Germany, Nordics and Australia campaigns over the last few years.

The consumer-focused campaign, backed by a nationwide media campaign, includes social media posts across Facebook and Instagram, Catch-up TV on MyTF1, 6 Play, France Television, and display advertising across the ALLOCINE network.

“The DEGI team is thrilled to be working with SEVN in France, and to share the expertise we have developed over the last few years across the wave of digital-growth, driven by the promotional and educational campaigns we have delivered internationally,” James Duvall, head of business insights and intelligence U.K. and international at DEG International, said in a statement. “Our insights around constantly evolving consumer behavior continue to drive our activity and recommendations, and we hope for many more opportunities with distributors and retailers in France, and internationally in the near future.”

 Yves Elalouf, president of SEVN, said the main objectives around the promotional campaigns are generating new customers and bringing back lapsed home entertainment consumers. 

“Creating awareness of the benefits of buying movies digitally is the primary goal,” Elalouf said.

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