DEG Europe Brings Back ‘Mega Movie Week’

Running Jan. 20 through Jan. 26, DEG: The Digital Entertainment Group Europe, has brought back the “Mega Movie Week” promotion aimed at jumpstarting digital sales of studio movies in the United Kingdom.

The campaign partners eight studios with 10 digital retailers offering special pricing on a collection of movies. Distributors include Amazon Prime Video, Apple TV app, BT TV Store, Chili, Google Play Store, Microsoft’s Movies & TV, PlayStation Store, Rakuten TV, Sky Store and Talk Talk TV. Studios include BBC Studios, Lionsgate, NBCUniversal, Paramount Home Entertainment, Sony Pictures Home Entertainment, Spirit Entertainment, StudioCanal and The Walt Disney Co.

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“Whether you’re looking for superhero hits like Avengers: Endgame and Spider-Man: Far From Home, sequels like Fast & Furious Presents: Hobbs & Shaw and John Wick Chapter 3: Parabellum, or biopics like Rocketman, there’s something for everyone this Mega Movie Week,” DEG Europe said in a statement.

Children’s programing includes Playmobil: The Movie and Horrible Histories The Movie: Rotten Romans.

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Digital sales of movies and TV shows in the U.K. grew 4.5% in 2019 to $552 million, suggesting that the digital revolution that has taken place in recent years is increasingly permeating the choices consumers are making for owned media, with increasing numbers of consumers opting to grow their digital collections.


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