January 15, 2019
Three digital originals cracked the top 10 the week ended Jan. 12, led by the DC Universe show “Young Justice,” according to Parrot Analytics.
The program – an adaptation of the entire DC Universe with a focus on young superheroes – debuted at No. 4 after its average daily Demand Expressions more than doubled from the prior week, to 28 million.
Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
“Young Justice” initially aired on a linear platform, the Cartoon Network, but was canceled in 2013 after two seasons. Warner Bros. Animation subsequently resurrected the series, with Season 3, “Young Justice: Outsiders,” premiering Jan. 4 on DC Universe, a video-on-demand service operated by DC Entertainment and Warner Bros. Digital Networks. DC Universe launched last September.
“You,” which airs on Netflix and debuted at No. 8 on the digital originals chart, is a modern thriller that also transitioned from a linear platform, Lifetime, where it launched last September. In December it was announced that “You” would move to Netflix as a “Netflix Original,” title, ahead of the premiere Season 2.
“You” finished the week ended Jan. 12 with 21.6 million average daily Demand Expressions, up 16% from the prior week.
A third new entry into the digital originals top 10, “Lemony Snickets’ A Series of Unfortunate Events,” posted a 12.5% gain in average daily Demand Expressions to finish the week at No. 9. The third and final season of the show, which like the movie of the same name is based on the children’s novel series about the misadventures of the three Baudelaire children, was released on Netflix on Jan. 1.
Netflix’s “Stranger Things” remained at No. 1 for the second consecutive week despite a 31% decline in average daily Demand Expressions. DC Universe’s Titans, which had debuted at No. 1 the last full week in 2018 before dropping to No. 3, nudged back up to No. 2, with 31.7 million average daily Demand Expressions.
Another Netflix show, “Black Mirror,” finished the week at No. 3, with a 26% drop in demand. The quirky sci-fi series had shot into the top 10 at No. 2 the prior week in the wake of hoopla surrounding the release of a standalone interactive film titled Black Mirror: Bandersnatch, released Dec. 28.
Rounding out the top five on the digital originals chart for the week ended Jan. 12 was Amazon Prime Video’s “The Marvelous Mrs. Maisel,” with a 9% spike in demand—despite the fact that the series is currently on hiatus and gearing up for its third season.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.